Bright

New concept for Israel street-casual cafe

Naming, branding, graphics for interior, exterior design, interior design, author’s supervision, kitting. Area of 130 sq. m
The project was implemented in 2017
Moscow, st. Tverskaya, 27, with. 2
Participants of the project: Igor Belyaev, Alexander Pushkaryov, Oleg Raevsky, Nikolay Yarin

What can you do to make Moscow sunnier and warmer? — Just open a bright café with Middle-East cuisine offering new interpretations of traditional falafel and hummus dishes. The owners of the future Bright came up with a ready concept of the shop and a selected accommodation — which was a narrow and long sleeve on the second floor of a building located in the very heart of Moscow, on Tverskaya street. However, the task of finding a recognizable name for the cafe, developing attractive corporate identity and interior design to be implemented at high quality level was trusted to the professionals — to us. We came up with the name — Bright, which, on the one part, resembles the surname of their charismatic chief Diab Bryan who was born in Lebanon, and, on the other part, speaks of the incredible atmosphere of hot and joyful Middle East. The name turned to be the basic point for the entire visual concept of the café: including the sunny logo, brand identity, and color solutions for the interior. The interior is full of light — not only due to the giant panoramic windows. We used all the advantages of the place: painted white its high arched ceiling and illuminated it to make it reflect the light. To separate a number of different zones in the same small space we placed multi leveled furniture: high chairs were used for the bistro, the lower elements — for the restaurant. So, the café is suitable to have both a quick snack and a long dinner in a company of close friends.