Wok&Burger

Fastfood concept on food court

Branding, graphics in the interior, exterior design, interior design, author supervision, bundling. The area is 20 sq. m.
The project was implemented in 2017
Moscow, sh. Golovinskoye, 5, Shopping and Entertainment Center “Vodny”
Participants of the project: Igor Belyaev, Daria Bukhanova, Alexander Pushkarev, Denis Sidorov

Wok&Burger Fast-food restaurants chain set a seemingly simple task for us: to develop a trademark style and ideal interior for a fast-food restaurant to be built in a trade center’s food-court. However, having studied the project, we decided to turn our attention to other things to start with: we completed full audit of the project whose previous launch had had no success, and formed a new concept to be supported with the trade mark style. According to the new concept, Wok&Burger is a fusion of popular fast-food cousins of different countries gathered in a single menu. That is why the central decorative element of the restaurant interior was a giant world map made with shining yellow circles — burgers — on a black glossy wall. The bright and attractive corporate style simultaneously work sat different levels — the combination of black, yellow and white invites the visitors passing by, and the repetitive geometrical figures — small and large circles, waves, proportional zigzags — hypnotize the minds. We have created a long-term corporate style and an elaborated brandbook, which is extremely essential for the chain planning to enhance their activities via expansion of franchise.