Branding, graphic design, industrial design. Area 10 ha
Moscow, st. Moskvoretskaya, the park “Charge”
Project participants: Igor Belyaev, Daria Bukhanova
Zaryadye Park, which will soon appear on the walls of Kremlin, is a large-scale international project in which a whole consortium of architects from around the world participates, ran by the New York office of Diller Scofidio + Renfro. Finoarte design studio also took part in this for Moscow project: created the logo and branding of the park “Zaryadye”, presenting it in an open creative contest. The concept of the park is a combination of innovation and careful attitude to history and nature, so the resulting logo is the union of the Russian ligature and smooth lines of the park landscape. The logo easily turns into a monogram sign: on the one hand, a person “giving a hug” and on the other hand, the mark indicating the location on the map. Like the territory “Naiem”, which will be divided into four climatic zones, so that the monogram sign turns from low hills into high mountains and easily becomes a pattern. Particular attention deserves the developed visual elements, combining in the spirit of neo-futurism a history with modernity: a attire with headphones, boots with roller skates. All visual elements of the corporate identity can be used easely and in various ways to create bright and interesting souvenirs, for example, badges, magnets, T-shirts, postcards, umbrellas, etc.